They’re different, addictive, and well crafted to the pixel. Before the Internet, brands had to rely on limited channels like print ads, TV commercials, billboards, and all sorts of print collateral to share their stories. These channels, however versatile, are no match for the level of depth that websites can offer.
Want to learn more about the team behind a product? Done. Need to contact the support team? It’s a couple of clicks away. Would love to watch a video about a specific feature? Probably right there too. In many ways, websites have become the natural hub for brands. As such, making sure that this “home” aligns with the brand’s overall identity is crucial. And that’s exactly where a carefully crafted web style guide comes into play.
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