This is the fourth article of the “Email Design Basics for Email Marketers” series. In this chapter, I’m going to explain what kind of elements make up an email template and how they are built.

I’m not an email design genius, neither an email developer. I’m an online marketer who truly understands what lies behind a fancy email template.

If I wanted to simplify the whole story, I would say HTML emails are “only” the combination of rows and columns, and that’s all really. We simply fill up the empty cells with our desired content and we’re done, right?

Something like that. But to know how to combine the structure elements with content element you need to understand how the layout and structure of an email template are built up.

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