One of the first things I learnt when I started marketing online back in 2001 was how to use email sequences (right after I learnt about how to use AdWords to generate conversions).
Email marketing is one of the most powerful tactics in your digital marketing toolkit.
Because once you pay to acquire an email address (whether it’s an opt-in or a customer) you can email that person as much as you like without spending a cent more on advertising (so long as they don’t unsubscribe).
You need email marketing to generate maximum ROI from your digital marketing spend…
Without email marketing, you’re leaving a lot of revenue on the table.
Automating email marketing with email sequences takes it to another level because you’re putting email marketing on autopilot.
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