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The Ultimate Guide to Email Sequences
One of the first things I learnt when I started marketing online back in 2001 was how to use email sequences (right after I learnt about how to use AdWords to generate conversions).
Email marketing is one of the most powerful tactics in your digital marketing toolkit.
Because once you pay to acquire an email address (whether it’s an opt-in or a customer) you can email that person as much as you like without spending a cent more on advertising (so long as they don’t unsubscribe).
You need email marketing to generate maximum ROI from your digital marketing spend…
- The DMA’s National Client Email Report 2015 states that email marketing has an ROI of 3800%
- McKinsey reports that email is 40 times more effective at acquiring new customers than Facebook or Twitter
- MarketingSherpa found that email is the preferred source of business communication for 72 percent of consumers
Without email marketing, you’re leaving a lot of revenue on the table.
Automating email marketing with email sequences takes it to another level because you’re putting email marketing on autopilot.