- Email Marketing+1 more
The Comprehensive Guide to Email Analytics
Learn the critical metrics for email marketing from six of the world's top email marketing experts.
Email marketing works. Don’t believe me? Just look at the data.
More than seven percent of all customer acquisitions are driven by email. This makes email the second most effective customer acquisition channel (behind search at 15.9 percent).
Perhaps even more interestingly, customers acquired through email marketing spend 12 percent more than average.
Finally, one of the most fascinating (and hey, exciting) statistics on marketing is the following:
The average return-on-investment for email marketing is $44.25 for every dollar spent.