This is an email battle we couldn’t help but explore. Uber and Lyft aren’t just the most innovative brands in the ride-sharing space – they’re two of the most innovative brands in marketing, period. And though Uber is currently far in front of Lyft in the race for ride-hailing domination, they’re both elite players in the email marketing game.

But what happens when you put them head to head? Who comes out on top in the inbox? Let’s break it down.

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