91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing world.
These days welcome emails generate 320% more revenue than regular promotional emails. Nearly every e-commerce site collects the email addresses of both casual browsers and avid customers.
Yet many e-commerce shop owners have a sneaking suspicion that they could be doing more with their email marketing efforts. They’re right: most e-commerce stores write impersonal emails. In a world of infinite choices a Google away, why would you take a purchasing recommendation not crafted specifically for you?
Your store can get better results with less effort, drive more purchases, acknowledge repeat customers better, and write emails people actually want to read. And then, they’ll actually buy from you.
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