Before You Acquire, Reactivate

I recently released The Ultimate Email Playbook — 43 Scripts for Startups, my 78-page tome based on my work helping hundreds of startups step up their email marketing game.

Today I wanted to share some templates and further thoughts on one of the biggest problems in email marketing — how to reactivate dormant subscribers.

We’ll start out with a crash course on dormancy in email marketing, and then get into some templates below.