“I’m stealing this email.”

That’s the line we heard from a few people who were nice enough to give us a heads up that they were, well — going to steal our welcome email copy.

Which is totally fine.

After all, good artists borrow, great artists steal (the Internet seems to disagree on whether it was Picasso, Steve Jobs, or some combination of the two, but one of them said something like that and it fits nicely here…)

And this is also the reason why the best advertisers, copywriters, and creative directors always kept a swipe file handy.

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