MailChimp Pro’s Multivariate Campaigns allow you to test multiple variables to see how small changes to your campaign can have a big impact on your engagement. Choose what you want to test, like the subject line or content, and compare results to see what works and what doesn’t.
Unlike A/B Testing Campaigns, Multivariate Campaigns can compare more than one variable type to give information on how multiple variables interact with each other.
This feature is included with MailChimp Pro, which is available to add on to any pricing plan.
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