Take a moment and think back to the last SaaS app you signed up for.
Do you remember any emails you received post-signup?
More importantly, do you recall logging in and taking action on the content of those emails?
If the answer is yes, consider yourself in the minority, and congratulations for picking a SaaS app that clearly knows a thing or two about customer success. Go you!
The sad truth is, most SaaS startups obsess over customer acquisition, but then cripple their growth by not sending the right retention emails, post-signup.
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