When Should You Outsource Your Email Marketing?

Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should do the work.

With the right software, email marketing isn’t necessarily difficult for most organizations. Some businesses invest in a specialized email software provider to help execute digital marketing campaigns. Every business has different needs, begging the question ‘should you outsource or do your own email marketing?’

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