- Email Marketing+1 more
Optimizing Transactional Emails
What if I told you that you’re probably sending a high volume of unoptimized emails every single day?
That’s the case for many companies because they just plain neglect transactional emails. Frankly, money is lost whenever one of them arrives in an inbox.
Why Do Transactional Emails Matter?
Transactional emails have one important differentiator: they’re highly anticipated, leading to improved deliverability and increased engagement.
In fact, Experian found that transactional emails: are more likely to be opened, are more likely to be opened repeatedly, and generate more revenue per email than promotional emails. Take a look at the numbers…