How to Define the Goal

Goal setting is crucial to email marketing success. Defining your email marketing campaign goals helps guide the direction of your campaign, and makes it easier to measure the success of your efforts. It also helps prevent batch-and-blasting and sending an email just because.

When it comes to successful goal setting, ask yourself these four questions:

  • What action(s) do you want your subscribers to take?
  • Why should your subscribers care?
  • Who are you sending the campaign to?
  • How will you measure success?

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