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Analyzing Your Mailchimp Data
Used by 10MM companies to send over 600MM emails per day, it’s hard to avoid running into Mailchimp if you have an email account. And, because email marketing continues to be the highest-converting marketing channel, it’s likely that Mailchimp is a part of your company’s marketing stack.
While it’s certainly possible to analyze Mailchimp data with its built-in reports or by downloading CSVs and slicing them in Excel, that’s not a great solution. There is incredibly rich information about your customers and their preferences locked up in your Mailchimp account, and to really dig in you’re going to need to use SQL.