12 Examples of Using Email for Lifecycle Marketing

Email is a powerful medium for marketers because it’s personalized, high-ROI, and preferred by customers.

In fact, 60% of US consumers prefer email for receiving updates and promotions from brands, according to Marketing Sherpa. And 79% of marketers say email directly generates ROI

So what does stellar email look like in practice — and how can it be used for every stage of the customer lifecycle, beyond the basics of newsletters and transaction confirmations?

At Connections 2016 in Atlanta, Joel Book of Salesforce and Chad White of Litmus delivered a session on lifecycle marketing powered by email. Check out their full deck for the complete insights.

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